Concept week-one plan — not an official IM8 Health document

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IM8 Health · Week one · Sep 2026

One change, not a roadmap.

A concrete first week: see the real account, resolve two compliance flags, launch one single-angle test batch, decide by a rule written in advance.

Day 1–2See the account
Day 2–3Resolve two flags
Day 4–5Launch the batch
Day 6–7Creator frame test
Day 1–2

See the actual account

Read access to Meta Ads Manager, not just the public library. Confirm the real distinct-angle count against the ~7 estimated, and pull the real cost-per-result baseline for the blended units — this plan doesn't have that number and won't guess.

Day 2–3

Resolve two compliance flags

1) The guarantee window — the site says 90-day, some live ads say 30-day; pick one and correct the other. 2) Any price-comparison creative needs a real, sourced basket price before it ships — none is used in this package.

Day 4–5

Launch the single-angle test batch

Five new units built around one positioning idea only — simplicity, the clearest underused angle — with no clinical-stat callout and no authority framing in this batch. Ads 01, 02, 08, 09 and 11 from the Ad concepts tab.

Ad 01
Day 6–7

Bring the brand system into one creator ad

Take the account's strongest asset — real creator/UGC content — and test one version with a light, consistent IM8 frame element against the current un-branded version, without sanding off what makes the format work.

The decision rule, stated in advance

Keep going

If the single-angle batch beats the blended baseline on cost-per-result by a real, statistically meaningful margin within the normal learning-phase window (set once account access confirms spend level).

Stop here

If it performs the same or worse — a useful answer: the blend already found the right mix, and the lever is angle count, not angle purity. Reported honestly either way.

No revenue, spend or conversion number is estimated here — baseline and target get set once real access exists.

Talk through week one

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.