Let's chatApplication · Growth · For Robert Hester, VP of Growth, Prenetics · 8 Sept 2026
The account doesn't need more volume. It needs cleaner tests.
A landing page, fifteen single-angle ads, a growth plan and a first-week plan for IM8 Health — built from IM8's own site, study figures and photography.
Danilo Vicioso
danilojvicioso@gmail.com
danilovicioso.com
Who I am
- Former COO of Tabs Labs — the DTC chocolate brand behind "Sex Chocolate" — where I took the company to a top-10 most viral brand on the internet: 100M monthly social impressions, built alongside the paid ad engine, entirely on creator/UGC content, in a category mostly locked out of Meta and Google advertising.
- Before that I founded Main Street, a home-services roll-up incubated as an Entrepreneur-in-Residence at the venture studio Prehype — it raised real capital and still failed, which is part of the same track record.
- A former YC-backed founder.
- I take narrow-scope, senior, remote, contract growth work — not full-time roles.
What I noticed
Your account runs at real scale — roughly 1,100 active Meta ad units on September 8. But reading a representative sample, the distinct-angle count is closer to seven, and simplicity ("replaces 16 supplements"), clinical proof (95% / 85% / 80% / 75%) and the Beckham/Mayo/NASA authority angle often compete inside the same unit instead of getting their own clean test.
The closest comparator running similar volume puts its review count on nearly every static card as a headline; IM8's own proof — "Join 760,000+ customers" in your ads, 58M+ servings and 4.8★ from 22,104 reviews on the site — is just as strong and usually sits in body copy.
I also noticed the repost of Danny Yeung's Q2 2026 earnings livestream — "we've built something real, so let's show it." Proof over hype is exactly the read I'd bring to the creative account.
What I built
Landing pageBuilt around the real ingredient panel, the study figures and NSF certification.
15 single-angle adsOne idea per unit, FDA disclaimer on every claim-bearing creative.
Growth planTen angles, five formats each, from your own numbers and a real competitor pull.
Week oneOne single-angle test batch, decision rule written before any result.
Plus a 10-persona critique of the live account and a compliance pass: every health claim carries the FDA disclaimer, study numbers stay tied to their source with "individual results vary," and ambassador relationships are disclosed the way IM8 discloses them.
The honest disqualifier
I'm not looking for a full-time role, and this isn't a traditional job application — it's the narrow, contract growth work I take on: a short, focused engagement to find out if an idea holds up. I found this account through a testimonial about a different IM8 team member's creative work, and finding the actual growth org at Prenetics was its own research problem — better you know that's how I got here.
What I'd do here
Run weekly Meta ad experiments — one variable per test, one number read every week — to scale acquisition while holding or lowering CAC: start with a single-positioning-word test batch against the current blended-angle baseline, read honestly, not guessed at.
How I'd start
Part-time, async-first — one number to protect and a weekly read.
Danilo